Throughout the day, Malaysian consumers readily searched for fashion products and accessories such as blouses, dresses, women’s handbags, women’s shoes, and women’s sandals. Plus-size clothing, jewellery, and hijab emerged as the most ordered fashion products on peak day.
Buyers claimed over 1.3 million vouchers on Shopee Live, making it a shopper’s paradise for those seeking to save big on their purchases.
Hand sanitizer refill bottles, natural farm fresh eggs, and Halal sambal took the top spot for local Shopee Live orders, reflecting a diverse range of consumer interests.
“Shopee Live comes with proprietary dynamic tools to create exciting live streams, including the Polling Tool, Auction Tool, Flash Vouchers, and Exclusive Live Streaming Price. Brands and sellers use them to personalise sessions, creating urgency, two-way conversations, and drive higher conversions. The result is unforgettable and highly engaging interactions that resonate with their target audiences,” Soh added.
Outside of the Klang Valley, Johor Bahru, Kinta, Melaka Tengah, Seremban, and Timur Laut witnessed a substantial surge in engagement through Shopee Live. This highlights the broadening outreach and widespread allure of Shopee Live as users explore new horizons on e-commerce.
Shopee Malaysia
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
