SINGAPORE-Backbase the global leader in Engagement Banking, and Techcombank, one of the largest joint stock banks in Vietnam and a leading bank in Asia in digital transformation, have been named joint winners of The Best Digital CX Partner – Retail Bank award by The Digital Banker, for the implementation of the Backbase Engagement Banking Platform.
The official awards gala was held on April 27, 2023 at The Andaz Hotel, Singapore.
The Digital Banker’s judges noted “The Backbase Engagement Platform has proven to be effective in driving digital transformation in banking. Its unified platform structure is revolutionizing the customer journey of retail consumers and enabling much-needed access to finance in a coherent and seamless manner.”
“Techcombank is able to continuously create digital banking experience on the cutting edge as a result of the autonomous control and flexibility derived from Backbase’s Engagement Banking Platform,” Mukesh Pilania, Executive Vice President & Head of Digital Banking, Techcombank said.
“The architecture built on a single codebase is clean and robust to enable our team to confidently customize user interface, create bespoke journeys, and deliver a synchronous experience across both digital front-end and employee back-end channels; at the same time, its pre-built journeys operate as accelerators for faster go-to-market”
Agility , Control, and Time to Market
Techcombank partnered with Backbase for retail banking in October 2020 and went live in November 2021 for its 5.5 million retail banking customers.
Following the success of the retail banking solution launch, Techcombank expanded the use of Backbase Engagement Banking platform to business banking in December 2021.
Techcombank chose Backbase to accelerate the digitalization of its retail and business banking lines of business after assessing the fit of Backbase’s Engagement Banking Platform with the bank’s digital transformation vision.
The bank’s strategy is to create mobile banking UI/UX uniquely as their own and Backbase’s platform architecture gave them the ability to create multi-layer building, which provided the bank with greater agility and faster time to market.
